About POH

Psychologie of Home is an interior design business school and design decision training company. We teach people how to think clearly, make sound design decisions, and operate with professional confidence.

We serve two primary groups: aspiring and practicing designers who want to build or strengthen an interior design business, and homeowners who want to make better home design decisions without overwhelm.

Psychologie of Home is the house. Our offerings are the rooms. You don’t need all of them. You need the one that fits where you are right now.

What We Teach

For designers, we teach the business of interior design. That includes pricing, process, client management, boundaries, scope control, and how to operate a profitable interior design business. We do not teach trend chasing. We train designers to think clearly under real-world constraints.

For homeowners, we teach structured thinking for home design decisions. That means evaluating priorities, understanding trade-offs, and making choices that hold up over time.

Across every room, the throughline is the same: clarity precedes confidence.

Our Structure

The Classroom is our five-day, in-person interior design business school.

The Workroom is a guided, modular interior design business program for designers who need flexibility without lowering professional standards.

The Homeroom is structured education for homeowners focused on confident home design decisions.

Different structures. Same standards.

Why It Exists

Many designers have talent but no business structure. Many homeowners make expensive decisions without a framework. Psychologie of Home exists to close that gap.

We are not a traditional design degree program. We are a practical interior design business school and decision training platform built for real-world application.

Clear thinking changes outcomes. We teach people how to evaluate what belongs, what does not, and why. When judgment improves, businesses strengthen and homes function better.

Our Team

Kami Gray

As a successful interior designer based in Portland, Oregon, Kami Gray, founder of Kami Gray Interiors, founded Psychologie of Home in 2023 to bring practical, business-focused education to aspiring designers. Through Psychologie of Home, she has coached over 400 interior designers in building, managing, and growing profitable design careers. With decades of entrepreneurial experience, she blends successful design practice with business leadership and mentorship.

FOUNDER

Alana Spears is the Managing Partner of Psychologie of Home and the founder of Portland-based interior design studio Alana Spears Home. With nearly 25 years of experience as a self-employed creative and entrepreneur, she mentors aspiring interior designers in building clear, organized systems and processes within their businesses. Her passion lies at the intersection of business strategy, building community and thoughtful home design.

MANAGING PARTNER

Alana Spears

Read Q & A Below
Read Q & A Below

Meet Kami Gray

Founder, Psychologie of Home + Kami Gray Interiors

  • I’ve been working in and around homes for most of my adult life. Not just designing them, but really paying attention to how people live in them, how they make decisions, and where they tend to get overwhelmed. That curiosity about real life inside real homes is what pulled me into this work.

  • Psychologie of Home grew directly out of my experience as a working interior designer. I spent years designing homes for real people, navigating real budgets, and learning the business side of design the hard way by doing it. Over time, I realized the most valuable thing I could teach wasn’t a specific look or style. It was judgment.

  • I don’t believe good design is about having better taste. It’s about knowing how to evaluate options, set boundaries, and move forward with confidence, even when conditions aren’t perfect. That applies just as much to running a design business as it does to choosing a sofa or planning a renovation.

  • Before founding Psychologie of Home, I worked as an interior designer, stylist, and on-camera design expert. I’ve seen the industry from multiple angles, and I’ve built businesses from the ground up. That experience allows me to teach design education in a way that is honest, practical, and grounded in real life.

  • Through Psychologie of Home, I’ve coached over 400 aspiring interior designers in building, managing, and growing profitable design careers. I also host the Psychologie of Home Podcast, which debuted as a top design podcast on Apple, and I share ongoing education with a large, engaged audience through Instagram. Community and shared learning are central to everything we do.

  • I built Psychologie of Home to make design education more honest, more practical, and more grounded in real life. This work is about practiced judgment and tools people can actually use, not theory for theory’s sake. Everything I’ve learned now feeds directly into POH, and into helping designers build confidence and momentum in their careers.

In The Press

Meet Alana Spears

Managing Partner, Psychologie of Home + Alana Spears Home

  • I spent nearly 20 years working behind the scenes as a television producer on large-scale commercial projects for brands like Nike, adidas, and Sony. That world taught me how to manage complexity, lead creative teams, hit deadlines, and make strong decisions under pressure. More than anything, it showed me that good work depends on structure, clarity, and judgment, not just talent.

  • Interior design became the place where all of that experience finally came together. It allowed me to combine creativity with systems, process, and execution in a way that felt both natural and meaningful.

  • Today, I run my own interior design business working with clients who want homes that feel thoughtful, functional, and deeply personal. I care about how spaces support real life, not just how they photograph. My work focuses on creating homes that work well day to day while still feeling considered and intentional.

  • Psychologie of Home exists because Kami and I share a belief that design education should be smart without being intimidating, practical without being rigid, and honest about what it actually takes to do this work well. There is a real gap between inspiration and execution, and POH was created to bridge that gap.

  • I love helping people move from ideas to execution. Teaching at POH lets me bring everything I’ve learned, from television production to interior design, into a space where it can actually help people build confidence and momentum. That is the part of this work I care about most.

IN THE PRESS

Contact us

Thinking about joining the Classroom, the Workroom, or the Homeroom? Ask us anything or let us know what you’re considering and we’ll be in touch!